THE BATMAN EXPERIENCE
To honor Batman’s Hall of Fame debut at San Diego Comic-Con, this off-site experience featured three unique activations that drew over 500 million impressions globally. Fans were transported into Gotham through immersive environments and a standout VR experience. The campaign extended into AT&T stores with interactive displays, supported by mobile fleets and a real-time social media strategy. The event received critical acclaim, with fans exclaiming, “Holy Gold Clio Award, Batman!”
THE BATMAN EXPERIENCE
To honor Batman’s Hall of Fame debut at San Diego Comic-Con, this off-site experience featured three unique activations that drew over 500 million impressions globally. Fans were transported into Gotham through immersive environments and a standout VR experience. The campaign extended into AT&T stores with interactive displays, supported by mobile fleets and a real-time social media strategy. The event received critical acclaim, with fans exclaiming, “Holy Gold Clio Award, Batman!”
(ARTWORK)
(01)
A CLOSER LOOK
AT THE ARTWORK
A CLOSER LOOK
AT THE ARTWORK
DESIGN & LAYOUT
THE BATMAN EXPERIENCE
To honor Batman’s Hall of Fame debut at San Diego Comic-Con, this off-site experience featured three unique activations that drew over 500 million impressions globally. Fans were transported into Gotham through immersive environments and a standout VR experience. The campaign extended into AT&T stores with interactive displays, supported by mobile fleets and a real-time social media strategy. The event received critical acclaim, with fans exclaiming, “Holy Gold Clio Award, Batman!”
(LIVE ARTWORK)
(03)
ARTWORK IN SITUATION
See where this artwork came to life at the 2019 Comic-Con and at AT&T stores.
01
AT&T STORE
02
VIDEO GAME CENTER
02
VIDEO GAME CENTER
02
VIDEO GAME CENTER
03
SKYDIVING ATTRACTION
04
WARNER BROTHERS CORPORATE ARCHIVE
04
WARNER BROTHERS CORPORATE ARCHIVE
04
WARNER BROTHERS CORPORATE ARCHIVE
(AWARDS)
(03)
AWARDS
2020 Cannes Lion Award
2019 Gold Clio Award
2019 FWA Award
2019 Epica Award
2019 Webby Award
2019 Gold LA Addy
2019 Silver National Addy
Press: Wired.com & The New York Times
Partnerships: AT&T | DC Comics | ComicCon Museum | MediaMonks
THE BATMAN EXPERIENCE
To honor Batman’s Hall of Fame debut at San Diego Comic-Con, this off-site experience featured three unique activations that drew over 500 million impressions globally. Fans were transported into Gotham through immersive environments and a standout VR experience. The campaign extended into AT&T stores with interactive displays, supported by mobile fleets and a real-time social media strategy. The event received critical acclaim, with fans exclaiming, “Holy Gold Clio Award, Batman!”
THE BATMAN EXPERIENCE
To honor Batman’s Hall of Fame debut at San Diego Comic-Con, this off-site experience featured three unique activations that drew over 500 million impressions globally. Fans were transported into Gotham through immersive environments and a standout VR experience. The campaign extended into AT&T stores with interactive displays, supported by mobile fleets and a real-time social media strategy. The event received critical acclaim, with fans exclaiming, “Holy Gold Clio Award, Batman!”
(ARTWORK)
(01)
A CLOSER LOOK
AT THE ARTWORK
A CLOSER LOOK
AT THE ARTWORK
DESIGN & LAYOUT
THE BATMAN EXPERIENCE
To honor Batman’s Hall of Fame debut at San Diego Comic-Con, this off-site experience featured three unique activations that drew over 500 million impressions globally. Fans were transported into Gotham through immersive environments and a standout VR experience. The campaign extended into AT&T stores with interactive displays, supported by mobile fleets and a real-time social media strategy. The event received critical acclaim, with fans exclaiming, “Holy Gold Clio Award, Batman!”
(LIVE ARTWORK)
(02)
ARTWORK IN SITUATION
See where this artwork came to life at Comic-Con and at AT&T stores.
01
AT&T STORE
01
AT&T STORE
02
VIDEO GAME CENTER
02
VIDEO GAME CENTER
03
SKYDIVING ATTRACTION
03
SKYDIVING ATTRACTION
04
WARNER BROTHERS CORPORATE ARCHIVE
04
WARNER BROTHERS CORPORATE ARCHIVE
(AWARDS)
(03)
AWARDS
2020 Cannes Lion Award
2019 Gold Clio Award
2019 FWA Award
2019 Epica Award
2019 Webby Award
2019 Gold LA Addy
2019 Silver National Addy
Press: Wired.com & The New York Times
Partnerships: AT&T | DC Comics | ComicCon Museum | MediaMonks
THE BATMAN EXPERIENCE
To honor Batman’s Hall of Fame debut at San Diego Comic-Con, this off-site experience featured three unique activations that drew over 500 million impressions globally. Fans were transported into Gotham through immersive environments and a standout VR experience. The campaign extended into AT&T stores with interactive displays, supported by mobile fleets and a real-time social media strategy. The event received critical acclaim, with fans exclaiming, “Holy Gold Clio Award, Batman!”
THE BATMAN EXPERIENCE
To honor Batman’s Hall of Fame debut at San Diego Comic-Con, this off-site experience featured three unique activations that drew over 500 million impressions globally. Fans were transported into Gotham through immersive environments and a standout VR experience. The campaign extended into AT&T stores with interactive displays, supported by mobile fleets and a real-time social media strategy. The event received critical acclaim, with fans exclaiming, “Holy Gold Clio Award, Batman!”
(ARTWORK)
(01)
A CLOSER LOOK
AT THE ARTWORK
A CLOSER LOOK
AT THE ARTWORK
DESIGN & LAYOUT
THE BATMAN EXPERIENCE
To honor Batman’s Hall of Fame debut at San Diego Comic-Con, this off-site experience featured three unique activations that drew over 500 million impressions globally. Fans were transported into Gotham through immersive environments and a standout VR experience. The campaign extended into AT&T stores with interactive displays, supported by mobile fleets and a real-time social media strategy. The event received critical acclaim, with fans exclaiming, “Holy Gold Clio Award, Batman!”
(LIVE ARTWORK)
(03)
ARTWORK IN SITUATION
See where this artwork came to life at the 2019 Comic-Con and at AT&T stores.
01
AT&T STORE
01
AT&T STORE
02
VIDEO GAME CENTER
02
VIDEO GAME CENTER
03
SKYDIVING ATTRACTION
03
SKYDIVING ATTRACTION
04
WARNER BROTHERS CORPORATE ARCHIVE
04
WARNER BROTHERS CORPORATE ARCHIVE
(AWARDS)
(03)
AWARDS
2020 Cannes Lion Award
2019 Gold Clio Award
2019 FWA Award
2019 Epica Award
2019 Webby Award
2019 Gold LA Addy
2019 Silver National Addy
Press: Wired.com & The New York Times
Partnerships: AT&T | DC Comics | ComicCon Museum | MediaMonks
THE INTEGER GROUP: AT&T
GENERATION Y RECORDS
